Brand anonima|Mente design is a self-produced design brand created in 2010 by Laura Giovannini, architect.
The term "anonima" - "anonymous" - plays ironically on the extreme simplification of forms, which leads to products actually anything but anonymous, in fact strongly influenced by the aesthetic point of view, original and distinctive.

 

Style subtle and minimal. Pure lines and clean shapes characterize each anonima|Mente design creation. The result is apparently simple, but not easy to get: each product cames from a long research, from drawings to prototypes, to achieve the perfect balance between style, comfort and functionality.

 

Materials Bags and accessories are made of wool felt, an ancient material rediscovered by the world of design thanks to its unique characteristics: it's a non-woven fabric, soft but also resistant and durable, able to maintain a specific shape. The use of vegetable tanned leather details leads to 100% natural origin products.
 

Made in Italy All the products are entirely handmade in Italy and self-produced. The designer follows directly the entire production process. This guarantees a high quality and ethical production, thanks to the high level of craftsmanship, the use of natural and recyclable materials, the minimization of waste production. At the same time, a direct contact with her own creations allows the designer to carry on a continuous study and improvement, and provides more and new ideas.